VirtualRealJapan Review

Playback runs through WebXR, which means the headset opens a web page rather than an app. That removes the step where most VR purchases die — no sideloading, no file transfers, no separate player to configure — and it is the single most practical thing any studio in this format can do.

The second unusual thing is editorial. There is a manifesto and a practices page, both linked from the footer, where a studio sets out how it intends to work. Whether the statements are honoured is not checkable from a tour, but publishing them at all creates something to be held to.

The catalogue is Japanese-cast VR at a claimed 8K in 360 degrees, with more than seven hundred videos and two new ones a week, some flagged as interactive for connected devices. Five sibling brands cover other audiences.

A how-to-watch guide, a blog and a cams section round it out.

Discounts of up to seventy per cent are advertised without a baseline, which is the one piece of ordinary marketing on an otherwise plainly built page.